Daniel Rosquist · Stockholm · Graphic design · Motion design

2026-05-31 13:20

Visual identity for cleaning- and garment care product company bacteria co. THE CHALLENGE: Bacteria are often perceived as something dirty, and people tend to reach for chemicals because they are easily seen as something clean. The challenge is to shift this narrative. We need to break the habit and get people to reach for bacteria instead, in a cleaning context, to open up the door for the future of cleaning. MANEUVER Make good bacteria into heroes! Designers: Cato, Julia Eklöf, Daniel Rosquist