Daniel Rosquist · Stockholm · AI · Graphic design · Motion design · Music & sound

2026-05-31 13:07

Graduation project from my time at Berghs. Create a world and visual identity for a new electronic music artist. BACKGROUND: I have since i was 14 years old been producing music. Signed a record deal a 17 for my trance project but it was never released. Time went on and I have been through many phases and genres. My lofi/jazzhop project Repepoklouze has gained around 70k plays but that as far as I’ve gotten... THE CHALLENGE: 100 000 songs are released daily on streaming services. So how does one stand out from all the noise? RESEARCH: Many acts have gained a following by adopting a persona. We're talking Daft Punk, Gorillaz and more... INSIGHT: What if I made up an interesting character to be the face of my music? MANEUVER Create a mad scientist uncle who reclusively pursued the search for "The Perfect Sound"