Mindrate
Built a supplement brand from the ground up. Mindrate is a cognitive hydration brand I co-founded, born from a simple insight: mental clarity starts with balance. In a world overstimulated by caffeine and quick fixes, we wanted to offer something smarter—an alternative that supports focus, calm, and energy without the crash. Our flagship product, Mindrate Focus, combines electrolytes with targeted nootropics and adaptogens to create science-driven blends for different mental states—from restoring focus to unwinding after a long day. Every formula is transparent, caffeine-free, and designed to sync the body and mind. I led the branding, visual identity, and storytelling, crafting a look and voice that feels fresh, functional, and ambitious—while challenging the passive wellness aesthetics often seen in the supplement space. Inspired by anti-Jantelagen thinking, the brand encourages you to want more, do more, be more—without apology. From product naming and packaging to motion design and campaign strategy, Mindrate reflects my belief in the power of design to simplify science, spark curiosity, and fuel ambition. Development & Ops: Anders Planting Brand Strategist and Designer: Daniel Rosquist
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